Thursday 4th December
Miniweb
gains girst page slot on Sky Interactive menu
Miniweb, the Interactive Service Provider that is enabling interactivity
and targeted, web-style advertising on TV, has announced that its TV Key™
service can now be accessed through the first page of the Interactive menu
on Sky Digital, operated by BSkyB. The Miniweb service shares the Sky Interactive
Main Menu (Sky IMM) with Sky’s own interactive content and the move
further strengthens Miniweb’s TV Key and Key & See services, enabling
viewers to access interactive destinations with a remote control, quickly
and easily. The Miniweb Interactive Service Platform delivers an alternative
‘red button’ services to all broadcasters in a more cost effective
way, allowing viewers on any Sky channel to quickly reach their interactive
entertainment content.
Miniweb’s Key & See service is specifically designed for broadcasters,
enabling them to embed a TV Key into programme content at any time. This
links the show to interactive content, whichever channel it is on, and even
when it’s recorded. Viewers enter the TV Key with their remote control
and can see the broadcaster's on-line TV Site displayed on the TV screen,
without having to leave the broadcast channel. Key & See offers viewers
a whole new way to engage with entertainment and information. They can shop,
access information, bet, vote and participate in shows, all through the
TV, without leaving the channel, programme or the comfort of the sofa.
“Our Interactive Service Platform allows broadcasters to offer a richer
and highly cost-effective interactive experience and to monetise viewer
actions undertaken through the TV,” said Andrew Carver, CEO, Miniweb
Interactive. “Traditional red button interactivity can be expensive,
firstly to develop the interactive content and then to deliver it over the
broadcast channel. Additionally, red button interactive content is not available
when time-shifted on Sky+. The advantage of the Miniweb TV Key is that it
links directly to a TV Site which is easily created by repurposing existing
web content, providing broadcasters with a new way to generate revenue and
engage viewers without the high operational costs associated with past services.
Miniweb’s Key & See marks a new era in enhanced programming and
interactivity.”
The Miniweb Interactive Service Platform that powers the TV Key service
allows not only broadcasters but also network operators, content owners
and advertisers to easily and cost effectively deliver new services and
business models over broadband. Miniweb enables the creation and delivery
of an interactive, converged broadcast and broadband TV experience by uniquely
monetising all viewers’ see, search and spend actions. Broadcasters
can now use their internet content to provide an interactive TV experience
that engages and retains their viewers.
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OpenTV
expands offering for HOT in Israel
OpenTV Corp, provider of solutions for advanced television services, has
announced that HOT in Israel has launched OpenTV Core2 to power the operator’s
new high definition television services.
“The industry is seeing a transition to the next generation of services
such as High Definition, and Core2 continues to demonstrate its capabilities
in supporting advanced digital television launches around the world,”
said Mike Ivanchenko, OpenTV’s Senior Vice President of Worldwide
Sales. “We are extremely pleased to have been selected to expand
the offering for Israel’s largest operator and look forward to a
strong partnership. OpenTV Core2 provides HOT with a base to move forward
to the next generation of services and hardware without having to worry
about migration issues.”
“OpenTV was selected to provide us with a robust and scalable solution
which we needed to accommodate our growing business and new services,”
said Meidad Katz, HOT’s Vice President Engineering & Chief Technology
Officer. “We look forward to a continued and strong partnership with
OpenTV and to bringing more advanced services to our subscribers.”
High definition is one of many advanced services enabled by OpenTV Core2.
The OpenTV-enabled digital television services provided by HOT reach out
to approximately one million households in Israel and the new high definition
services are available to subscribers across the country.
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